Case study
As a Senior Product Designer at Qualifi, I spent two years crafting software solutions for high-volume recruiting teams. When an unexpected round of layoffs hit, I partnered with Leila Spann, our Director of Marketing, to turn this challenge into an opportunity for our entire team.
The Challenge
In a competitive job market, how could we help our talented colleagues stand out and secure new roles quickly?
The Solution
Leila and I combined our expertise in design and marketing to create a mini-career site and LinkedIn campaign. This collaborative project, dubbed "Hire a Koala," aimed to spotlight our team's diverse talents and catch the eye of potential employers.
Our Approach:
Brainstorming: Leila proposed the idea of a LinkedIn campaign to leverage our professional network.
Design & Development: I crafted a visually appealing mini-career site to complement the social media strategy.
Content Creation: We worked together to highlight each team member's unique strengths and experiences.
Key Features:
Eye-catching visuals featuring a charming koala mascot
Concise team member profiles emphasizing individual talents
Clear categorization of skills across engineering, customer success, and more
Social proof through previous work experience logos
Coordinated LinkedIn posts to drive traffic and engagement
The Results
The Hire a Koala campaign resonated strongly with our network and beyond:
Over 1,000 unique site visits within the first two weeks
Enthusiastic engagement on LinkedIn, with comments praising the initiative's creativity and positivity
Multiple team members received job leads and interview opportunities
Lessons Learned
Power of collaboration: By combining our strengths in design and marketing, we created a more impactful campaign.
Adaptability is key: Turning a challenging situation into a growth opportunity yielded unexpected benefits.
Collective strength: Showcasing our team as a unit amplified each individual's impact.
Looking Forward
The Hire a Koala project not only helped our team navigate a difficult transition but also demonstrated the real-world impact of thoughtful design and strategic marketing. As we move forward in our careers, this experience serves as a testament to the power of community and design when you combine the two.
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